Hypercasual is a widely popular gaming genre in the mobile gaming sector. The genre is rapidly thriving across the globe and is one of the leading game genres with the highest number of downloads and user base.
There are several most popular hypercasual games globally available with enhanced fascination and entertainment for the users. Top hypercasual games come with more comfortable and quicker gameplay mechanics and comparatively faster turnaround time. The casual games market is flooded with several titles, and with the growing competition, the fight for seeking a higher user base is also heating up abruptly. The hypercasual game acts as the best recreation and refreshment activity with a load of assured entertainment for the users.
To cope up with the growing demand in the hyper-casual games market, there are many measures that prominent game developers are taking. Here are the 2021 top hyper-casual trends that we might spot in the gaming industry in the coming season.
Everything Getting Hyper Casualized:
With the growing demand and usage of hypercasual gaming titles, there is a rapidly rising awareness for everything adapting or expecting to adapt to the hyper-casual genre. This might not seem more effortless and seamless at the initial glance. However, several sub-genres are related to the broad category of hyper-casual games, like the choice-based games and the minigames that were recently adapted to get involved in the portfolio of hyper-casual games. This trend will likely rise in the coming period, too, and we can spot the increasing effects as more concepts will get hyper casualized. Since hyper-casual monetization has also become more successful, this trend of everything getting hyper casualized might be highly profitable for the concerned Companies and firms in the longer run.
Hyper Casual Games Making use of More Advanced Mechanics:
As we can already spot the rising popularity and admiration towards the hybrid casual gaming titles, and as we know that this is just a beginning for it, we can already know how much more to expect from the same in the coming period. Hybrid games are the ones that mimic the gameplay and working mechanics of the hyper-casual games, but with complex content. This has also resulted in some situations in combining the mid-core elements and strategy games with the hyper-casual games for the creation of a newer sub-genre.
This is a fascinating evolution. The hyper-casual game genre initially started with the easy playing mechanic and skill based games, which now has transformed into a more engaging and more straightforward gaming mechanic. As of 2021, we might expect some part of the hyper-casual gaming genre and hyper-casual game monetization mechanic to return to its initial roots.
IP Games Transforming into Hyper Casual:
Initially, at the beginning of 2020, only 5% of the hyper-casual games had third party IP supports. However, several acquisitions that recently occurred might bring some signs of changes in the trend in 2021. Zynga acquired Rollic and My. Games have its minority stake investment in the Mambo Games, and this brings in the more vital developers and publishers with the hyper-casual game studios. Thus, as a result, we might soon start to see the hyper casualization trend and some more prominent names appearing in the hyper-casual games market portfolio.
Now, as for the IP addresses, they will indeed enter the casual games market whether it is their first foray into the gaming sector or not! And for the already existing IP games, the introduction to more uncomplicated gameplay in the genre might be effective and helpful for expanding the appeal of the game and IP to a more extensive user base. Furthermore, it might be useful for the other brands to break into the casual games market as the other ones like the adventure games and puzzle games have. Whether usable by the newcomers in the industry or not, the hyper-casual games with higher potential and more comfortable gameplay can help the IP brands spread awareness, expand sales, and franchise loyalty.
IDFA Shaking the Entire Market:
The IDFA changes brought in by Apple might immensely affect the 2021 hyper-casual game market that has heavy dependence on ad monetization. The entire fact is about how the SKAdNetwork 2.0 comes out to be and how the whole mobile app and game segment adapts to it. As for now, both things are unknown for the global audience. For its success, there will be a need for the ad networks and publishers to adopt the tools, technology, and strategy to the newer reality and learn how to maximize universal access and monetization with the latest guidelines. And the results of this are expected to be critical for the hyper-cue sector.
As with Apple’s present reaction to IDFV, some industrial experts believe that the hyper-casual gaming titles will benefit from the higher user base with the assurance of cross-promotions of their game across multiple portfolios. This way or the other, the change will impact the users’ privacy, and the industrial experts will have to rethink the entire scenario on how to expand and monetize their business.
Without any doubt, it is evident that there is the rising popularity of hyper-casual gaming titles among people of all age groups and professions. Game app development companies provide immense entertainment for the gamers and acts as the best recreation and refreshment activity. As for the game developers and publishers, their monetization mechanics are highly successful and satisfying.
Furthermore, with the rising competition in the sector, many top game developers and publishers are adapting to the newer changes. They are bringing some recent trends to the gaming genre with the beginning of the New Year. And with the rapid changes in these gaming titles’ trend and functioning, the users are automatically expecting some more fascinating mechanics and entertaining measures in their favorite hyper-casual gaming titles.
Apart from the known trends mentioned above, there might be some more entertaining and engaging trends that will surprise the users. The entire segment of hyper-casual game lovers is waiting eagerly to witness all the changes.