In current times, We can see the rapid upsurge of technology. And the Advancement in modern technology is the tangible change we can observe and measure. AR and VR are some of the flourishing technologies of current times that have brought a great deal of impact on our daily life. And it is pretty much changing and influencing the way we live. We are surrounded by these modern technologies that are improving with each passing day, But do you know the basics of these handy tools that you are using on a daily basis?. Let’s take a closer look at what these AR and VR technologies are, How they are capable of contributing to our lives in ways more than we can imagine and what are their modern-day and futuristic business implications.
What AR/VR Technologies Are?
Augmented Reality is basically an enhanced view of reality created using technology, By adding digital information on an image of something. It is adding a layer of information, Text or an image on the real view of the world. It is used for smartphone apps. Basically, Through the camera of your phone, it will show you the real view of the world along with the highlighted added layer of information. To create an overall enhanced version of reality.
On the other hand, Virtual Reality is when you experience a completely new reality in front of you. It is creating a simulated environment using technology. The simulated environment can be animated, Which is used in VR Games or it can be an actual place created by using actual photographs of that place.
AR and VR are the latest forms of tech that has changed the way people look at the world. Be it an Augmented game like Pokemon Go or Snapchat filters we use or Simulated Virtual reality Games, We are increasingly using these technologies and we are surrounded by many such instances.
Industries AR/VR Are Equipped Into
Following we have discussed the industries where AR/VR technologies are being used, how they are being used, and what are their contributions.
Gaming
Gaming is the industry in which AR/VR technologies are used primarily. The way Virtual Reality lets the user interact with a simulated environment. It has proven to be a great tool to enhance the amusements of users.
Social Media
Augmented Reality app development can be seen extensively used in most application genres. Social media applications are brilliantly using this technology as AR filters and VR enabled environments which as we know have turned out to be highly engaging.
Education & Training
AR/VR technologies are basically reinventing both learning and the teaching experience. Being used effectively in tutorials and lectures simplifying the concepts and enhancing the learning experience.
Healthcare
The Healthcare sector is also highly benefited with the use of AR/VR in the new formative treatment services. It has been a great help in changing the dynamics of therapy sessions and phobia treatment.
Real Estate
The Real Estate is yet another industry where AR/VR technologies have made things a little easier and innovative. AR and VR technologies are being used for virtual room tours, Architectural Designing, Interior Designing, and Construction.
Retail
With AR and VR as handy tools for product visualization retailers reap a great deal of profits. They are very helpful in marketing as well, as they are attracting and engaging.
Media & Entertainment
The use of AR and VR in the media and entertainment industry is increasing with each passing day. From movie theaters to mobile apps there are many instances where the use of AR/VR can be seen.
Travel & Hospitality
AR/VR has happened to bring a significant change in the Travel & Hospitality industry. Augmented reality helps you give more information in a real-time innovative way. Virtual reality can let you travel places without stepping out of your house.
Enterprises
AR and VR technologies have helped enterprises with a better way to present and analyze data. To interview and train employees AR/VR has brought a great deal of effectiveness in a number of ventures.
Future Implications of AR and VR
Following we have discussed the industries and fields where people using and exploring the potential of AR and VR Marking the futuristic business implications of these technologies.
Amusement Services:
AR and VR are great tools that can be used as an aid to amusement. And many industries are using them for consumer entertainment. Using AR/VR technologies to improve the experience of their customer and to make things convenient for them. Amusements like theme parks, concerts, and games and convenience like using AR apps to locate nearest ATMs, Real-time information about places. Real estate businesses are also using these technologies for providing customers virtual tours and blueprints.
AR/VR and AI:
AR/VR combined with Artificial Intelligence(AI) speaks volumes for the possibilities of this combination. With the use of AI, AR/VR is not limited only to be used as Snapchat filters or in games. It is capable of being implemented in advanced systems and projects like voice controlling systems, medical researches in a more immersive manner, blurring the lines between reality and the simulated virtual environments for the people.
Recruitment and Training:
AR and VR are increasingly being used in many banks and firms in order to provide high-quality services to the customers as well as to innovate and upgrade the staff. Recruiting potential candidates and training them. Providing them with the skills to keep up with the dynamic environment and be technically advanced in order to perform their duties to the best of their capabilities.
Security:
Security is a major concern for many industries, businesses, and even customers. Financial security while making payments, Identity & Information security while dealing with banks or making transactions. AR can be used with biometric for advanced security systems and secure payment portals.
AR In Vehicles:
The idea of Autonomous cars may seem far fetched as for now but its needless to say that we are heading towards those possibilities. Today many top car manufacturing companies like Mercedes-Benz, Tesla, Toyota, and Volvo are using AR in their futuristic products, It increases the functionality and it also makes them a little premium and closer to the future possibilities.
Our Finishing Thoughts!
AR/VR technologies are the latest craze in the mobile app and game app development industry. Both the developers as well as the users are equally excited to get a piece of the amusement that these technologies have to offer. Above we tried to cover almost every aspect, From the fundamental understanding of these technologies to the industries they are being used in, And their futuristic business implications.
Well, Are you still using traditional tools and technologies? Don’t you need a better security system? Don’t you want to enhance the efficiency of your business? Don’t you want to provide your customers with better services?. Well, Knowing the possibilities that these technologies possess, and as we discussed the implications and contributions of AR/VR in a number of industries you can use AR/VR to enhance your business capabilities. So if you want to upgrade or if you have any futuristic ideas for apps and games or you need to understand how you can implement these technologies into your respective business contact the best AR/VR developers to discuss your ideas and queries.