Other games will come and go, but Candy Crush will continue to exist indefinitely. It’s a free mobile game with 70% of users on the last level having paid nothing, but it still generates $405,708 in daily revenue. Candy Crush’s success can be attributed to the makers’ extremely well-defined marketing and psychological methods to make the game addicting.
Candy Crush Saga
Candy Crush Saga is a UK-based game developed by King.com that ranks among the most popular iPhone and Android games. According to App Annie, a mobile analytics business, this game was the most downloaded in 2013.
It keeps track of downloads and revenue on both the Android Play Store and the Apple App Store. Candy Crush Saga is a mobile match-three puzzle video game released by King on April 12, 2012. It was made available for iOS, Windows Phone, and Windows 10. Color bombs and striped Candy are two examples of combination formations. These are some unique combinations that provide a fantastic display for the user.
Many people may be seen playing Candy Crush Saga on various devices such as iOS, Android, and Windows. It’s the first of a series of high-resolution match-three puzzle video games that have swept the gaming industry. Candy Crush Saga has been available on Facebook since King first introduced it.
Candy Crush’s success is even the more remarkable given that its publisher, King.com, has a track record of mobile failure.
For the past ten years, King has been creating online games. You’ve probably played a couple throughout your life while you were bored. Classic games like Solitaire and word games are among King’s offerings. According to the company’s website, it has over 150 games in its portfolio, most of which are available through desktop browsers and are tightly related to Facebook.
Marketing Strategies that helped make candy crush popular:
- Free Game: Candy crush, like other freemium games, may be downloaded and played for free. People are never compelled to spend anything to participate in the game. It was created so that free users can complete the game and with certain limitations such as restricted lives and moves. Only in-app purchases for extra lives and moves are available. This accessible approach worked well for Kings since it gave users ample opportunity to experiment and become addicted. This addiction resulted in more consistent, long-term revenue.
- Pay To Play More: In-app purchases primarily support Candy Crush Saga. Users are given a certain number of lives (5 lives) and movements to complete a level, after which they must purchase additional lives/moves via in-app purchases. They may also start new episodes with in-app purchases.
- Facebook: It all started with Facebook inquiries. Candy Crush Saga’s requests on Facebook were one of the most robust methods it devised. Users must either pay or submit requests to their Facebook friends to obtain different lives/moves or advance to the next episode.
- Target Group: Candy crush isn’t exclusive to any particular demographic. Candy Crush is played by people of all ages, ethnicities, religions and across all seven continents.
- Quality: The game’s quality is one of the most crucial aspects of its success. Candy Crush, which resembled Bejewelled, featured excellent graphics, pleasant music, and – most crucially – no errors. Because there were no commercials and the developers had complete control over the game, it retained its high quality.
- Positioning: A Candy Crush turn takes only 2-5 minutes to complete. This helps the brand establish itself as a time pass rather than just an entertaining mobile video game.
- The Total Number Of Levels: In Candy Crush, there are currently over 2000 levels. As the user progresses through the game, it becomes more arduous. In this game of chance, the user is almost sure to become stuck in one or more levels. The more complex the levels are, the more likely it is to pay to have them cleared. However, Kings have to keep the difficulty moderate because too many challenging levels could drive users away from the game.
- Use Of Analytics: Candy Crush used analytics to figure out what makes its users want to play more and keep them from doing so. Level 65 was regarded as one of the most challenging stages, preventing players from progressing. This level was quickly eliminated to encourage gamers to stay in the game and go farther.
But why are people so enthusiastic about Candy?
It is an undisputed fact that puzzle games, ranging from the classic Minesweeper to Tetris and Bejeweled, have always enthralled and enslaved millions of gamers. But how did a game that is a spiritual successor to Bejeweled, with no distinct style of gameplay or discernible special features, get up at the top of the App rankings and with the highest revenue score?
- Simple yet elegant design: The game’s sugar-coated aesthetic design, along with a lot of love and attention to detail, led King and Candy Crush Saga to capture and hold the hearts of the game’s massive player base. The gameplay is so smooth and simple that it doesn’t take much effort to get started. Candy crush saga quickly won the hearts of gamers of all ages and genders thanks to its vibrant colors, intuitive and friendly user interface, and enjoyable concept.
- It’s enthralling, but it’s also challenging: The seemingly basic game is highly addictive because the gamer automatically and unintentionally moves closer to the game’s strategy. The sounds, music effects, and vocal encouragements are all calming and relaxing. The oozing sweetness of the brightly colored candy bits and boosters tempts. Behind these enticing enchantments, however, lies demanding and competitive gameplay that increases in difficulty as you progress through the levels. If you’ve progressed to Level 15 or above in Candy Crush Saga, you may have had a taste of both paradise and hell. This continual challenge is what keeps seasoned gamers and puzzle game fans coming back to their favorite Candy.
- The variety of gameplay is appealing: Underneath the addictively challenging game strategy and plot, the Candy Crush saga provides a layer of thrilling adrenaline for its players. At any level, the game rules do not override the game objectives. And the player will be focused entirely on matching the candies in any way possible to progress to the next level and explore more complex levels of gameplay.
- Social networking and a well-balanced plot: Candy Crush Saga is famous for its well-designed and implemented game strategy, which integrates social networking. The game is highly viral and has a high retention rate. It also has a vital social component, thanks to Facebook. Yes, to be more exact, it necessitates friends cooperating to advance to the next level.
- synchronization of platforms: Candy Crush Saga was first introduced on Facebook in April of 2012, and it is now the most popular game on the network. Its ability to synchronize across devices is one of the key reasons for its enduring appeal. If a person is playing games on his Facebook account at work, he can pick up the game on his iPad or another tablet later at home, while in bed, or on the go. Yes, King is ensuring that you can crush the Candy whenever and wherever you choose.
- Power-ups and lives provide natural monetization: Candy crush saga is a fun and addictive game that keeps players wanting more as they progress through the stages. And it pulls off a tightrope balancing act between free and freemium exceptionally well. To advance farther in the game, you must purchase power-ups and lives after reaching a particular level. The game seamlessly integrates social motivators with personal enjoyment, resulting in a natural monetization system. Every aspect of Candy Crush Saga has been meticulously designed to let the player feel joy and excitement with every movement. An ideal iPhone and Android game production firm should concentrate on infusing a specific model compatible with individual, social, and financial requirements.