The push notification feature is among the trendiest tool for the marketing of games and applications, and it is also useful in managing the user retention rate. The feature is helpful in various types of games and applications, including the ones serving different needs of the users. The gaming industry rapidly evolved during recent times, taking a higher jump since the number of mobile users tremendously increased.
In the modern era, there is a rapid transformation in mobile gaming applications for meeting the users’ various demands. Facts also state that 62% of the mobile users download the mobile applications within some days of getting their phones.
With this growing demand, mobile applications and games also need some fantastic tactics to engage the users. With the push notifications feature, the entire process gets more straightforward and effective.
How to Use Push Notification for Engaging Users –
The success of a game or application is defined with its launch, but user engagement and maintaining user retention rate are many necessary and challenging aspects. The users can increase the retention rate by 15% to 20%, which gets more comfortable using push notifications.
Here Are Effective Ways To Utilize Push Notifications:
Convincing the users to opt-in:
The push notifications help persuade the users to opt-in for the game or the app. More than 60% of the global users opt-out of the push notifications, and thus the game or the app can seek their permission before sending the notifications. It can also be accomplished by explaining the effectiveness and need of push notification to the users and explaining how it can be beneficial.
Add some fun elements in the push notifications:
The game or the app can use the push notification feature to inform the users about how the other players are going ahead of them in their favorite title and add a fun element together. This creates a curiosity among the users and motivates them to score higher, and this technique is known as Gamification. The game or the app can utilize it when the player is not in the gaming session.
Creating location-specific push notification feature:
Push notifications can also be used for engaging the users in a better manner. The user might play the games while traveling, and thus the game or the app must properly utilize the traveling hassles of the users and pick up their location to send notifications in a better manner. This mechanic is used by the Pokémon Go app in which the users are informed in advance about the new Pokémon and features that they can spot in the given location.
Inform the users about newer updates:
If there is a recent update or a new level added to the game or the application, the users deserve to know about them and all the new changes. Push notifications can inform the users about all the latest changes in the game or the app.
Reward the users:
Rewards are always welcomed with open hands among the users of the concerned game or the application. The developer can add the push notification feature to ask the users to complete the level and receive the rewards in return. This helps in boosting the motivation and confidence level of the users. Furthermore, the users can also be offered some discounts on the in-app purchases or game currency to attract them.
Connecting with friends:
There are several differences and disputes that give rise to the growing distances between friends and companions. The game or the app can use the push notification feature to help them get closer by joining the games their friends are playing. The feature can also be used to ask the users to send an invitation to their friends with whom they would want to enjoy the gameplay.
Top Companies Effective Making Use of Push Notifications –
Many prominent game and app development firms use the push notification feature to attract more users to their development and get excellent results. Here is how the most popular firms are using the feature:
This is a prominent gaming application across the globe that is known mainly for great user onboarding and fantastic designs. It attracts and engages the users with the push notification feature. It is a crossword puzzle game, and here are the features which make it more appealing:
- The app makes use of the push notification feature for finishing the daily puzzles. The app motivates the users with various taglines in the notification.
- The app also uses the necessary emojis concerning the details and information that it shares with the users. This is done to make the message more appealing and emotional.
- Wordscapes also engages the users and attracts them frequently by sending the occasional hints via push notifications on completing the more challenging levels.
This is a widely popular game in which people connect with their social media to play together with their friends. The app has a magnetic UI/UX and a fantastic marketing strategy to engage the users and update them about various changes and add-ons using the push notifications. Here is how the app is making the best use of the feature:
- This application uses a push notification feature to send straight away messages to the users to complete the levels to earn more rewards.
- The app also uses the feature to create some urgency by updating the user continuously about refilling the lives and moving to the next level.
Dream11 is a popular fantasy game application that helps users indulge in various fantasy matches. The users receive the opportunities for earning some points or rewards based on their performance and knowledge about the games and their real-life players. In recent times, the game’s popularity has abruptly risen, and a significant reason behind this is the effective usage of push notifications. Dream11 uses the feature in various ways and for different purposes, like:
- Dream11 uses the feature for creating a sense of urgency among the users by informing them about the deadlines for team creation.
- The app also sends personalized notifications to the winners or the ones who did well in the matches.
- Dream11 also works in partnerships. Thus, it effectively utilizes the push notification feature for informing the user base of itself and the partner platform about various happenings and updates about the app.
Push notification is an effective way of marketing and managing a higher user retention rate. The games and apps can use the feature in several ways to fulfill their requirements and get the best result. It is also already in use by various prominent platforms for serving purposes and getting excellent results.