What to increase downloads for your mobile game app? Influencer marketing can prove to be the most effective method of making that happen. Let us learn how influencer marketing is a complete boon for your mobile game application’s marketing, the working of the campaign and how Game App Studio can help you with the best influencer marketing campaign.
The basic use of influencers for increasing brand, product or service awareness is called influencer marketing. Gone are the days when hiring influencers meant paying huge sums of money to have movie stars promote your brand. Now, along with human beings, a social media account can fulfill the role of an influencer too. There has been a sudden surge in the number of social media influencers which has not only made it possible for absolutely anyone including streaming channels and meme accounts with a decent social media following to become an influencer, but also made the process of influencer marketing a lot more inexpensive and convenient for brand owners. According to Statista, 17% of the companies spend more than half of their marketing budget on influence marketing because it is the best means of marketing for greater returns.
Why Influencer Marketing?
There are numerous benefits of opting for influencer marketing. Some of them include:
• INCREASING RELIABILITY- When a celebrated person puts out a word that they play your mobile game, it increases the brand credibility immensely. Recognition from a famous personality increases the audience’s trust in the brand which is the first step of user acquisition.
• MAKES YOUR BRAND VIRAL- A couple of social media posts or endorsement events from the right influencer can help your brand top the trending list, gather fame and make you have an edge over your contemporaries. The brand can be trending as the new change or revolution which will further add on to the product awareness and credibility.
• GUARANTEED CONVERSION- A right influencer for your brand will have extremely dedicated fans who would never fail to follow the celebrity’s choice of products and services. This confirms the conversion of client prospects into actual customers and increases your mobile game app downloads in no time.
• BUILDS CONNECTION WITH CUSTOMERS- A frequent reminder by the influencer of the credibility of your brand’s product develops an indirect connection with potential customers. This is helpful as the customer retains the memory of the product for a longer time.
• HIGHER RETURNS- The revenue generated from influencer marketing is far more than the investments made. Burst Media reported that the brands often get more than six times the amount they invest in hiring the influencers. Thus, a correct choice of influencer can fetch you great returns.
• UNBOUNDED REACH- Unlike paid marketing where one pays for a definite number of clicks or impressions, a social media post can reach unlimited potential customers. The wider the reach, the greater the conversion numbers.
How to Start with Influencer Marketing?
Influencer marketing is a hassle free task which may be conducted smoothly following these steps:
• IDENTIFY YOUR TARGET CUSTOMERS FOR THE MOBILE GAME- This is the first and the most important step. Chalk out what you want to gain from this marketing (brand awareness, user acquisition, customer retention etc.) and what are your current capabilities. This will help decide a suitable set of potential customers or the target audience. Create a buyer’s persona which identifies the customer’s gender, age, region, interests etc. Investigate which social media platforms do your potential customers use the most and go ahead with your campaign.
• SELECT YOUR DESIRED INFLUENCER- Choosing the correct influencer can make your campaign fruitful while the lack of the same may also generate no returns at all. There are several digital marketing which may help you find the suitable person for the job but in this era of digitalization, influencers can even be directly contacted through social media. Before finalizing your choice, check the influencer’s legitimacy and social media activity. Most importantly, ensure that the influencer caters to an audience which includes your target customers as well. The influencer must not have great popularity for a successful campaign, proper engagement with a smaller audience can work equally well.
• FORMULATE A SUITABLE BUDGET- To further ensure the success of the marketing campaign and maintain transparency, emphasize your budget constraint. This can help paint a better picture as to what all can be done within the campaign and up to what extent. Another tip for the mobile game app owner is to setup a payment model which rewards the influencer on the basis of the campaign returns. This is fair both the parties involved and helps you fetch better results.
• ADDRESS YOUR REQUIREMENTS TO THE INFLUENCER EFFECTIVELY- You must provide the influencers ample information about what you want from this campaign and what all should be included in the influencer’s posts and campaigns. However, you must not take away from the authenticity of the influencer and let them use their own abilities and tricks to gather support for your campaign.
• CONSTANTLY ANALYZE YOUR MARKETING CAMPAIGN- This is extremely important for taking up similar endeavours in future. It helps the owner understand what worked for the campaign and how can the process be further improved. This can be done through an assessment of downloads during the campaign, the demographics of the said customers and the social engagement of the brand.
It is greatly advised by experts to use professional assistance for a foolproof mobile game app marketing campaign. We, at Game App Studio, identify as a leading digital marketing and web development company.
As the Best Digital Marketing Company, Game App Studio Offers:
• INDUSTRY EXPERIENCE- With more than half a decade of experience in the field of marketing, Game App Studio has skilled marketers who have a detailed knowledge of the tools and processes involved in setting up a successful marketing campaign.
• INNOVATIVE STRATEGIES- Our experienced marketers have a holistic idea of Influencer Marketing, Content Marketing, Social Media Marketing, Search Engine Marketing and various other forms of marketing. Using our knowledge in the said fields, Game App Studio promises creative and effective ideas to boost your marketing campaign to get the greatest returns.
• PROMISING CONVERSION RATE– Our company has maintained a high conversion rate of customers in all the marketing campaigns we have conducted. With our dedication, abilities and experience, we promise to deliver you similar or even better results.
• ROUND THE CLOCK AVAILABILITY– We provide a 24/7 open platform for communication in order to maximise our client’s satisfaction and understand the specific requirements of the campaign through detailed dialogue and discussion.
• IN-DEPTH ANALYSIS– Our team provides an unbiased, elaborate analysis of the brand’s current and previous marketing campaigns along with constructive ideas for customer retention and improvement. This gives us an edge over everyone else in the marketing industry.
To start your own influencer marketing campaign, mail us at [email protected] or fill the contact form available on the company’s website.