The huge rise in smartphone usage and a shift to app usage from web usage changed the entire way of how advertisers connect with the users. Several prominent ad tech firms also came up with newer formats for complementing user behavior, like the in-app ads. Similarly, technical and gaming firms also contributed to incorporating the ads in some better gaming experiences on various mobile and PC devices.
Smartphones and PCs have become a prominent part of our daily lives, and a day doesn’t complete without using them. On average, a person spends at least 3 hours 15 minutes on their mobile phones, and the top users spend around 4-5 hours a day.
Here is a brief on in-app ads and in-game ads, and which works best and when:
More about In-app Ads:
Before the internet-connected to smart devices, many of us had no way of remembering the past. In 2007, the first iPhone was launched. Although some other smartphones like Blackberry and Palm were already in the market, they didn’t have the same impact as Apple’s device. As the internet network is available to everyone, wherever they went. Yet, the advertisers experienced so much struggle for creating the ad format that will work well on every mobile web.
In 2008, several things were changed dramatically when Apple launched the App Store with about 500 native apps. The Smartphone users then left behind the poor mobile web experience, and they started downloading the apps for sites like Facebook and The New York Times. This also helped grow apps of all kinds, from utility apps to addictive games such as Candy Crush. By the year 2015, the consumers spent 88% of their online time using native apps.
The ad technology has the feature of fast-tracking to meet the users where they are. In the beginning, the ads were limited to banner ads and were also so clunky. Still, now they include several different types of formats like interstitial ads, overlay ads, native and video ads. The in-app ads serve best by using programmatic technology, just as they are on the web. The advertisers use the parameters of the demographic target to reach the intended audience.
In-Game Bonuses for Watching Ads:
Within the app experience, the in-app ads appear at a particular time, such as after a few actions or opening any app. After the level is completed, the in-game ads appear, or they also appear when players have no remaining lives. Before moving on, the player has to pause their gaming experience and watch an ad for up to a 30-second.
The casual gamers and the app users like those who will play Candy Crush or Sudoku mostly tolerate the interruption because they get the rewards for watching it. The advertisers like these types of ads become popular because they drive the actions. These ads will include the call to action, usually asking the user to download a new app or take some actions.
Blended In-Game Ads
Nowadays, the advertising of in-game games has evolved into something that rivals any other platform or channel. We are referring to the ad content that will seamlessly blend into the gaming environment. The blended in-game ads will appear in the games played on mobile devices, PCs, and consoles. They offer unprecedented creative opportunities and are delivered programmatically and dynamically.
These ads have a lot to offer to the brands, like the freedom to be more creative. They can also appear easily on any of the in-game objects. Generally, the in-game ads appear mainly in the places where the real world advertising is possible, ensuring that the gaming environment enhances further.
Reach of In-Game Ads
Several brands are aware of the impact of their ads beyond any individual player who sees them. The launching of esports, and the competitive video game, has significantly contributed to the phenomenon of millions of players and their fans watching the other stream gaming sessions online. All the viewers will be exposed to in-game ads as they watch the other players do their thing.
Twitch is one of the best live streaming platforms, which has 73% of the market share of live-streaming platforms and experienced 9.3 billion hours watched by 2019. More than 990 million from it were viewers consuming gaming content. The live gaming of YouTube also put up some more impressive numbers, registered over 900 million hours watched, and the JuegaGerman was ranked as the most subscribed gaming channel with more than 35.1 million subscribers. It is also the third-largest platform, accumulating 357 million hours of watching.
In-App or In-game: Which is Right?
Both the in-game and in-app ads should be included in a comprehensive. Each ad type will serve a different purpose, so no one needs to choose the one over the other. As part of your brand awareness campaigns, a better approach is to use in-game ads and in-app ads to trigger the actions. As you would do with all the campaigns, creative, message, test the medium, and audience, use the data to find your ads’ tune and maximize the ROI.
Game and App Development While Using the Right Ad Monetization:
For different brands and different target audiences, various types of ad monetization mechanics are possible. Most of them serve the development solutions best, but still, there is a need to precisely decide the right one for higher revenue generation. In-game ads and in-app ads both have their benefits and importance. For some apps, when either of them is essential, a blended version is a more preferred one.
Game App Studio is the one-stop destination for the best game app development Company. We precisely understand the need for in-app ads and in-game ads and then decide which works best and when before moving on to the conclusion.