Few industries are as open to innovation as the fashion industry is right now. Indeed, whether in aesthetics or e-commerce trends 2021, the $2.4 trillion business has always been a hotspot for emerging ideas. With such a need for newness, fashion is increasingly gravitating toward the most cutting-edge technology: augmented reality.
It all makes sense when you think about it! Augmented reality is a tool that has the potential to change the way people interact with brands. Marketers may use this technology to effortlessly integrate real-time surroundings with limitless animation artwork.
In-Store Augmented Reality for Millennial Customers
With 73 million millennials in the population this year, they are quickly becoming the most important market for businesses. One of the most distinguishing characteristics of millennials is their technological prowess. It’s all about leveraging technology and social media to entice younger buyers for clothes retailers.
Zara does this by using augmented reality mobile app trends in its in-store displays. Customers can place their phones in front of a particular shop display to see models wearing the most recent collection. Consumers, too, are aware of the benefits. Around 62 percent of individuals feel that augmented reality trends 2021 will help them make purchases.
Aside from being eye-catching, the feature also makes shopping more convenient. Customers can just click on select things to have them purchased automatically. Zara uses augmented reality eCommerce trends 2021 for online shopping as well. Customers are enticed to make repeat purchases by packages that depict alternative ensembles to the components supplied.
While it is rare for physical stores to remain unaffected by the internet marketplace, analysts note that Inditex’s innovation for its fashion brand Zara demonstrates that brick-and-mortar stores may stay competitive by utilizing technology such as augmented reality.
Smart way to engage your user to your app: Top AR shopping trend
While fashion firms such as Zara are still doing strong, it is undeniable that e-commerce accounts for a significant portion of overall income. Global online retail sales are increasing, accounting for around 8.8% of overall retail spending in 2018.
Zara : Ecommerce clothing AR Trend 2021
Zara has always been willing to take chances to keep ahead of the competition in the ultra-competitive fast fashion industry. One of their most recent efforts was an augmented reality app that made full use of Apple’s ARkit. After downloading the app, customers can stroll into any partnering Zara store, point the app’s camera at anything from a mannequin to a display window, and a model dressed in the clothing will appear on their smartphone screen. By tapping on an in-app button to “shop the look,” a customer may learn more about the advertised apparel products on the spot.
While other retailers such as IKEA, L’Oreal, and Lowe’s have experimented with AR furniture trend 2021, AR beauty trend 2021, and AR ecommerce trend 2021, as part of their online shopping experiences, Zara has chosen to concentrate on the actual store. Their augmented reality app combines mobile and in-store purchasing, allowing customers to fully envision apparel products before making a purchase.
Shoppers can share their AR experiences on social media using its promising technology in addition to participating with AR in-store. This is also helping to build a better brand value. The concept of user-generated content gains a new dimension with AR. When customers post their experiences on social media, whether it’s through Snapchat or an app like Zara’s, they’re exposing a brand and its products to a broader audience, thus ensuring a different business impact.
Top Apps utilizing Augmented Reality Mobile App Trends
This technology is being used by some brands. The following are some of the best-augmented reality apps:
The IKEA Store: Furniture sell AR Trend 2021
Home goods and furniture merchants would love Houzz, which is one of the top AR apps for interior layouts and design ideas. However, Houzz also has an online store, which allows users to browse and purchase things within the app. Users can use the “View in My Room” function, which employs AR furniture trend 2021 to place objects into a snapshot of their house, which is then rendered in 3D. There’s even a picture of how the product will look in different lighting conditions. From their couch, consumers may shop for a new couch.
Houzz: interior design AR Trend 2021
Ikea Place, another AR furniture trend app for iPhone and Android that focuses on home decor, is available for both iOS and Android. There is no assembly necessary at this Swedish furniture retailer. For example, this software looks at your home’s whole floor plan to see which items will fit where. There’s a certain amount of joy lost in the IKEA experience because of the drag-and-drop functionality and the ability to see multiple colours.
YouCam Makeup: beauty app AR Trend 2021
There’s also YouCam Makeup, which is available on both Android and iOS. Onwards and upwards in the world of cosmetics, as opposed to interior design! It’s rare that you get to try on cosmetic samples at the makeup counter, but fluorescent lighting plays tricks on your eyes and doesn’t account for average selfie lighting circumstances, so it’s always a gamble when buying makeup. Customers can use YouCam’s AR beauty trend 2021 to try on a variety of makeup products from a variety of major brands, though.
Google Lens: Navigation AR Trend 2021
Only available on Android, Google Lens enhances the search experience with augmented reality. Try opening the app and searching for what you want to know instead of creating a text-based question. Search engine Google Lens will detect the object, read out the text on the object, and even record crucial numbers. …and, if there’s a product for sale online, it’ll let you know where to purchase it, thus coming up as a smart way to buy in 2021. You can see why visual search strategies are essential in your SEO strategy.
ROAR: Store AR Trend 2021
ROAR is another one of the top AR applications. Create an AR-powered online store that customers can access by scanning product packaging at home, include AR into print marketing, and even see which products and categories are most popular when viewed through AR, to name just a few possibilities for using it. On the consumer side, the app enhances both in-store and at-home brand experiences by giving richer, more engaging content and information about the products they’re interested in, according to the company. In the app, they may read product reviews, compare prices, and even buy the thing.
Snap chat : Social AR Trend 2021
No doubt about it, SnapChat’s younger user demographic, entertaining effects and self-destructing messages have made it one of the most popular social media apps in the world. You may not be aware, though, that it is also a virtual reality app. Those wacky-face filters are a great example of augmented reality in action. Through the creation of a Snapchat presence and the purchase of Snapchat filters, brands may integrate Snapchat marketing into their overall marketing plan.
Wanna Kicks: buy shoes AR Trend 2021
Also available only for iOS, Wanna Kicks has a limited audience. Wanna Kicks is a virtual shoe game designed for sneakerheads. Any angle allows you to view how they might look on you. Due to the social nature of this audience, there’s also a built-in ability to share and ask comments from friends.
The future of augmented reality and retail
AR apps are still in their early stages of development right now. Most of the applications in this first wave of AR trends are focused on gaming and social experiences. The entire potential of augmented reality in the retail realm has yet to be seen. We will see new applications that focus on productivity and lifestyle in the next phase of advances, making AR technology trend not only amusing but also useful to utilize.
While the majority of the retail business may not be ready for AR and VR, imagine walking into a store with your AR glasses on and shopping. As you consider your options, you scan the shelf. Rather than pulling out your phone to look for things or investigate a brand, you may scan the product reviews and photographs from other customers that appear on the display of your glasses.
After reading these amazing AR Trends 2021 ideas, check how different industries already take benefit of this technology. Also, if you think you wish to go with these creative and innovative technology trends, we at Game App Studio provide you creative AR app development solution for every niche industry.