Mobile gaming is the fastest-growing niche with an estimated $2.5 billion worth (2020). According to eMarketer, Gaming apps are the largest category for app installs worldwide and 82% of mobile gamers prefer free mobile games that include ads rather than paid games with no ads.
Advertising is one of the most important standards for mobile game development. It plays an integral role in ensuring a mobile game’s success and is used as the main monetization method by all game developers.
Best Mobile Game ads offer various new opportunities to users, game owners, and advertisers like game owners get the required revenue, users get to play their favorite games for free and advertisers get to grab a new audience through targeted ads.
In-app advertising and purchases involve microtransactions that generate the bulk of revenue for the game publishers.
Now, let’s discuss some popular game ads to monetize mobile games and find the best methods for implementing ads in your game.
Dynamic Game Ads
Dynamic game ads are interactive and updated in real-time programmatically using behavioral targeting. These ads can be displayed within the game environment like buildings, billboards, cosmetics, hints, characters, etc. Dynamic ads echo the benefits of online display advertising they are flexible, easy to update, and popular with all brands and advertisers.
It includes banners of all shapes and sizes, interstitials, and expandable ads.
Static Game Ads
Static game ads are predesigned and not dynamically updated and very much resemble traditional advertising like billboards and banners.
Static ads are less common as they essentially are built into the game. But these static ads mimic the look and feel of real-life advertising in the context of the game, and can be effective since they are contextually placed in a way similar to real-life advertising.
Dynamic vs. Static Game Ads: Which one is better?
Both ads feature various types of content and are used to drive acquisition and in-app conversions. Both ad types can also complement one another.
Dynamic gaming ads have become more popular in recent years because of improvements in programmatic app advertising to provide more control to advertisers.
Insterstitial Ads cover the entire screen of the game and offer high user engagement due to freedom of customization. They can be made on different levels by taking advantage of natural pauses of the gameplay and it also not interrupts the user gaming experience. Advertisers can also take benefit from larger and full-screen availability to present their content to increases impressions and conversion rates.
They are useful only when deployed wisely according to the real design of the game.
Rewarded Video Game Ads
Rewarded Video Game Ads are less interfering and more desirable as they allow users to choose a reward for viewing them like for more coins, points, to unlock new characters, or any other in-game currency available. The rewarded video can be embedded in functional parts of the game menu like extra life, hints, bonuses, etc. instead of passive ad placement. This ad type increases your view rates but can be costlier for the game owner as they are giving important rewards to get views. So, the developer has to weigh and judge which option can give more monetary benefits to the game owner.
The ad should be placed such that the player retains something from the interaction other than their new loot
Playable Ads motivates the audience to interact with a featured button “try the gameplay.” In this category, the user can try the demo version of the game after clicking on the button, and at the end, the user gets a call to action – “install the game in the AppStore or Google Play.” It allows the user to play a mini-game or preview of a game and if they like it, then they can directly install it with a single tap. If your game has amazing features, then the user will want to continue playing in the full version and hence these types of ads are better than usual ads. They can be found on Facebook and Instagram as part of various app advertising campaigns.
Native ads are non-intrusive and encourages the user to click and follow advertising landing in detail. It generates 20–60% better engagement indexes than other ad formats. They are placed in a way that they don’t interrupt the gaming experience of the user. They should be placed transparent and discreetly to avoid unnecessary interruption in the game flow. Native ads can be customized to match the visual design, layout, and content of the game to match the app’s look and feel.
Mobile Game Ad Design and Placement:-
High quality and rich content advertisement work only if they are appropriately placed at an optimal frequency in your game. This applies to all the above ad formats and all mobile games. Ads can be placed mostly in three places:-
1. Before the game starts
2. During natural pauses of the gameplay
And now let’s discover the critical features of the Best Ad format that can fit in your game:-
- Don’t interrupt the user experience:- Always try to Offer useful information and some bonuses are the right way to adjust the advertisement. You need to identify the precise positions when ads will be displayed without annoying the user.
- Follow natural pausing patterns:- The best way to put interstitial advertisements is to wait until users complete a level or when they seem to require a little timeout after any level of the game.
- Bank on Rewarded Video Ads:- Rewarded video ads can boost your advertising efforts as they are delivering a particular value in return to users for watching a video. They help in bringing more engagement as the user is willingly watching the ad that leads to more click on call for action featured buttons.
- Prevent abrupt exit of the user from the game:- You have to ensure that the player isn’t being taken out of the game after they click on your ads accidentally or on purpose as it causes annoyance to the user and disturbs their gaming experience too.
- Take banner blindness seriously:- Do evaluate the possibility of banner blindness whenever you see a sudden drop in user engagement.
You can mix and match your ad formats to maximize the revenue.
There is no single answer for the best type of ads for any game. Understanding the game design and user experience, careful thinking and best marketing strategies leads to a perfect balance and incorporation of the ads in the game.
The adjustment of the ad naturally into the flow of your gameplay is one of the best ways to deal with mobile ads of any format.
To apply the most innovative tools of monetization in your mobile game, Contact a game app development company and let us know how we can help!