For all the firms involved in the gaming and sports industry, they might be feeling a huge pressure in terms of having a higher user base and engaging the gamers in a better manner. Since there are thousands of online gaming titles available for different genres, the competition in the gaming sector also rises rapidly. If you are also struggling to build an engaged user base, here are some best tactics that all the newer upcoming titles, as well as the already existing titles, can benefit from.
The Rise of the Gaming Age
The average time spent globally on several mobile game titles grew around 19% from the years 2018 to 2019. Moreover, in 2019, average gamers also spend around 7 hours of gaming per week. 34% of global gamers also played 7+ hours and around 20% played 12 + hours every week.
Newzoo, the prominent research organization, also predicted that globally the gaming titles will account for 72% of the entire app revenues in 2020. Esports competitive gaming might also reach 300 million viewers by the end of 2022.
As popularity rises for gaming, just the development of amazing gaming titles will not be enough anymore. Several companies are also finding ways to engage more players and create a more engaging mobile game. As the number of hours the players stay engaged rises, more opportunities will come in for the gaming firms to get higher revenue generation.
Tactics to Keep Gamers Engaged in Your Mobile Games
For renovating the in-game advertising, adopting the right content management system for engaging them in online communities. Below there are 4 tactics that will help to keep the gamers engaged.
- 1.Understand and Tailor Your Messaging to the target audience Audience
Doing work to define, find, and understand the core audience-then for reaching them, tailoring your message is helpful when already everything falls by the wayside and keeps up with the rapidly-growing market.
It is very important to stand up for this marketing trick, no matter how popular the game is. You just need to understand them and tailor your message to the core audience. Doing this is very essential because it helps to enable you to show what kind of games and the contents they expected from you in the future, so from that you always hit the mark easily. Once the dedicated fanbase gains traction, then you will always expand with new audiences.
- 2.Keep Content Fresh and Relevant
Once you identify and connect with a few key audiences, then you have found the way for keeping the users engaged with relevant, regular content through every existing release and new development.
One of the classic systems is to spin up the small new websites, which is commonly referred to as microsite, for each of the new games. At any time you will highlight the new feature, switch out some of the screenshots, adding some new videos of gameplay, or can also change out the copy of marketing, the developer gets involved in testing, launching the updated code, and writing. As the audiences and game will add up, do the development task manually. This type of traditional way of doing things can not scale the same rate which can help you to grow
- 3.Enter headless content management.
A headless content management system is separate from the content layer. This type of separation allows the managers of content to create, make the changes in content, and publish at any time. At the same time, the developers and the designers work on the frontend for ensuring flawless delivery no matter for which type of platform or device. They all are empowered to do their job the way that they want when they need to do it.
- 4.Build Your Gaming Communities
The stereotype of loneliness, the bound of the basement is about as outdated as the landline telephone-especially the development of the technology that allows people to be connected for games no matter where they are around the world. Today at a time there are more than 60% of the gamers who play with the others, both in-person and online modes. Of the entire range of youtube channels, about 40% are gaming-focused.
Creating your own community or becoming active in where the gamers come together and discuss your product and some others that they love is a great way to reach a broad and diverse audience. With your brand, these communities keep them engaged. And also pick up their interest for the next time you release the new game.
Mixer, Facebook Gaming, YouTube, Beam, HitBox, Bigo Live, and Caffeine. tv are all great places for interacting with the audiences who love to watch the Mobile games that come alive. And of course, one can easily create or join the group of Facebook or some other digital forums to get the conversation started. With the established community at the fingertips, driving engagement and marketing in current and future products is a whole lot easier.
- 5.Keep Ads Non-Intrusive
The global business researchers analysis firm IHS technology found that over 63% of the mobile ads display are native by the end of 2020. The consumers will engage with the native ads up to 60% more with the static ads.
Advertise in such a manner that will engage the gamer while gaming, the rule is very simple: if you are going to show the ads, make sure that they feel native. For example, advertisements in FIFA’s Mobile game on the right side. They made sense in the modern setting of the arena perfectly.
There are several best options on the market vying for attention as it is so hard for anyone to stay immersed for too long. If one can understand and speak directly to the ideal audience, then keep the content fresh across several channels and the platform, having participated in the gaming communities. Also, don’t alienate the players. Further, the alarming ads-one can easily keep the gamers engaged.